Wish-ly

Who is it for?

The page changes depending on who is opening it. Pick the person and we will show you what to put on it — and what to write, if the words are the hard part.

For your girlfriend

A text gets read once and buried under twenty others by lunchtime. A page is something she opens at midnight, shows her friends, and goes back to a week later when she wants to feel it again.

For your boyfriend

He will say he does not want a fuss. He will also open this four times on the day and send it to his brother. Effort is the gift — the page just makes the effort visible.

For your wife

After enough years together, the gifts start repeating themselves. This one cannot: it is made of the specific years you have actually had, and nobody else could assemble it.

For your husband

He is difficult to buy for and he knows it, which is half the problem. A page sidesteps the whole question — there is nothing to return and nothing to pretend to like.

For your best friend

Romantic pages get all the attention, which is strange, because the friendship has usually lasted longer. This is the one where you get to be embarrassing on purpose.

For your mom

She has spent decades collecting everyone else. This is the one day it points the other way, and it works whether you are in the next room or three time zones away.

For your dad

Dads are famously impossible to buy for and famously bad at saying they liked something. He will not say much about this either. He will keep the link.

For your sister

She has known you longer than almost anyone and has the photographic evidence to prove it. A page lets you use it against her affectionately, for once.

For your brother

Brothers tend to communicate entirely through insults and shared silence. A page lets one sincere sentence through without either of you having to acknowledge it happened.